1

Goals | People at the center

Understanding needs with empathy & analytical precision. | People are at the centre of the transformation.

2

Playfield | Rediscover the nucleus

Being able to answer the questions of tomorrow in all dimensions of society. | Re-sharpen the nucleus & explore the shell.

3

Focus | into the heart

Rethink collaboration model & capital structure. | Transform increased expectations into tangible experiences.

4

Leadership | move forward in a serving manner

Form a strong coalition of new & established. | Leading by example, leading the way, coaching, encouraging & supporting.

5

Controlling | central nervesystem

Create freedom of action for decentralised units | Establish a culture of transformation, cascade responsibilities.

6

Change | powerful narrative

Communication, keep the narrative fresh. | Proactively communicate the story of the transformation, involve the wider ecosystem.

7

Skills | remain mindful

Flexibly adjust focus & speed and establish fixed routines. | Ensure that routines are in line with the natural rhythm of the organisation.